Similar to Mr. Klein’s “spots” we find that small video production “spots” are able to capture the attention of the public. With the advent of new technologies and production techniques the modern-day “spot” has become more sophisticated, where once a coarse narration or a hasty production brought the message home, today there is a strong need to know how to differentiate and to demonstrate creativity, originality, and uniqueness of ideas that go beyond standard thinking and convey a business’ brand and message.
“Companies using video enjoy 41% more web traffic from search than non-users” (Source: SmallBizTrends)
Only via experience and consistently remaining at the edge of modern production and advertising techniques and technology can we produce that spark which steals the attention of the viewer. With Polaris Video Services we offer you the combination of our expertise and technology with our in-depth production process whereby we carefully study the brand, the product or service and the message. This is followed throughout all of the stages of the project, from pre-production through to post-production.