VR360 technology provides immersive video and photographs of real scenes, allowing users to pan the image in all directions or, with the appropriate visor, experience a realistic virtual reality effect with a 360° view.
Recent years have seen a significant advancement in technology accessible to both the consumer and prosumer markets, with state-of-the-art cameras with unprecedented capabilities.
VR360 content is currently compatible with major social media sites (YouTube, Facebook, Vimeo, etc.), enabling easy viewing from computers and mobile devices in an immersive 2D format (allowing the image to be moved with fingers or a mouse). In addition, Google Cardboard (an inexpensive smartphone adapter) and dedicated viewers such as Oculus, Samsung Gear VR, etc. can be used to enhance the viewing experience.
VR360 productions are highly recommended for corporate and social communication, as they are a modern and effective medium.